With 30 years of experience in corporate communications and public relations, he began his work in “Armando Testa” and then entered the world of public relations and public affairs, first in the British Granada Group, then at SEAT-Pagine Gialle. Professionally, after training in Rome in the 1980s, he returned to his hometown of Turin in 1993 and in 1997 founded SEC & Associati, a company of the SECNewgate Group, of which he became CEO in 2004.

With SEC & Associates, he participates in the growth of the SECNewgate Group, currently among the top 25 public relations agencies in the world, particularly by identifying new best practices for corporate communications and in the use of new digital media.

In recent times, he has also developed further experience in public communication, with a focus on process innovation and the impact of new technologies.

A historical member and trainer FERPI, Italian Public Relations Federation, from 2000 to 2010 he was a board member of IRES, Institute for Economic and Social Research, from 2009 to 2015 a board member of the non-profit Prospera and since 2014 has contributed to the founding and growth of the nonprofit association “Cultura Italiae.”